{"id":185,"date":"2024-03-03T17:35:35","date_gmt":"2024-03-03T16:35:35","guid":{"rendered":"http:\/\/hustor.handmade.net\/?p=185"},"modified":"2024-03-03T17:35:35","modified_gmt":"2024-03-03T16:35:35","slug":"sledujte-serialy-a-filmy-drive-nez-je-zacne-tocit-umela-inteligence-bavi-paramount-network-6","status":"publish","type":"post","link":"https:\/\/hustor.handmade.net\/?p=185","title":{"rendered":"Sledujte seri\u00e1ly a filmy d\u0159\u00edve, ne\u017e je za\u010dne to\u010dit um\u011bl\u00e1 inteligence, bav\u00ed Paramount Network"},"content":{"rendered":"<p><strong>Televizn\u00ed kan\u00e1l Paramount Network si v\u00a0nov\u00e9 kampani hraje s\u00a0nads\u00e1zkou a vyz\u00fdv\u00e1 div\u00e1ky, aby sledovali jeho filmy a seri\u00e1ly d\u0159\u00edve, ne\u017e je za\u010dne to\u010dit um\u011bl\u00e1 inteligence. Neot\u0159el\u00fd koncept, za kter\u00fdm stoj\u00ed kreativn\u00ed agentura <\/strong><strong>BeefBrothers<\/strong><strong>, reaguje na rostouc\u00ed vliv um\u011bl\u00e9 inteligence v\u00a0z\u00e1bavn\u00edm pr\u016fmyslu a prol\u00edn\u00e1 se online prost\u0159ed\u00edm, v\u010detn\u011b soci\u00e1ln\u00edch s\u00edt\u00ed, televizn\u00edm vys\u00edl\u00e1n\u00edm i OOH.<\/strong><\/p>\n<p>\u201e<em>Hledali jsme koncept, kter<\/em><em>\u00fd by byl pou\u017eiteln\u00fd na propagaci v\u00edce druh\u016f obsahu, a\u0165 u\u017e film\u016f nebo seri\u00e1l\u016f. Bonusem konceptu, kter\u00fd v\u00a0nads\u00e1zce pracuje s\u00a0fenom\u00e9nem AI, je nejen jeho aktu\u00e1lnost, ale i fakt, \u017ee sv\u00fdm vyzn\u011bn\u00edm m\u016f\u017ee propagovat i klasick\u00e9 po\u0159ady, kter\u00e9 ji\u017e div\u00e1ci dob\u0159e znaj\u00ed,<\/em>\u201c \u0159\u00edk\u00e1 Jan V\u00edt, marketingov\u00fd mana\u017eer Paramount Network pro \u010ceskou republiku.&#8217;<\/p>\n<p>\u201e<em>Cht\u011bli jsme si z t\u00e9mat<\/em><em>u, o kter\u00e9m se diskutuje smrteln\u011b v\u00e1\u017en\u011b, ud\u011blat trochu legraci. A z\u00e1rove\u0148 uk\u00e1zat, \u017ee opravdu kvalitn\u00ed filmy a seri\u00e1ly se bez lidsk\u00e9 p\u0159edstavivosti prost\u011b po\u0159\u00e1d neobejdou, a\u010dkoliv um\u011bl\u00e1 inteligence m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fdm n\u00e1strojem, pokud se s n\u00ed zach\u00e1z\u00ed chyt\u0159e,<\/em>\u201d dopl\u0148uje Ond\u0159ej Dr\u00e1bek z BeefBrothers.<\/p>\n<div id='gallery-1' class='gallery galleryid-11137 gallery-columns-2 gallery-size-large'>\n<figure class='gallery-item'>\n<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2.jpg'><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2-1024x1024.jpg 1024w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2-300x300.jpg 300w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2-150x150.jpg 150w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2-768x768.jpg 768w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2-80x80.jpg 80w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2-96x96.jpg 96w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2-84x84.jpg 84w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2-110x110.jpg 110w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2-380x380.jpg 380w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2-800x800.jpg 800w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-2.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n<\/figure>\n<figure class='gallery-item'>\n<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI.jpg'><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-11138\" srcset=\"https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-1024x1024.jpg 1024w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-300x300.jpg 300w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-150x150.jpg 150w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-768x768.jpg 768w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-80x80.jpg 80w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-96x96.jpg 96w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-84x84.jpg 84w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-110x110.jpg 110w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-380x380.jpg 380w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI-800x800.jpg 800w, https:\/\/www.viralsvet.cz\/wp-content\/uploads\/2024\/01\/Paramount-Network_kampan-AI.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><figcaption class='wp-caption-text gallery-caption' id='gallery-1-11138'>\n\t\t\t\tZdroj: Se souhlasem Paramount<br \/>\n\t\t\t\t<\/figcaption><\/figure>\n<\/p><\/div>\n<p>Kampa\u0148 je od za\u010d\u00e1tku ledna k\u00a0vid\u011bn\u00ed na televizn\u00edch obrazovk\u00e1ch kan\u00e1lu Paramount Network ve form\u011b jednoho minutov\u00e9ho a \u010dty\u0159 patn\u00e1ctivte\u0159inov\u00fdch spot\u016f, d\u00e1le v\u00a0outdooru prost\u0159ednictv\u00edm animovan\u00fdch kreativ na digit\u00e1ln\u00edch CLV ploch\u00e1ch v\u00a0pra\u017esk\u00e9m metru. Sou\u010d\u00e1st\u00ed mediamixu jsou tak\u00e9 online a soci\u00e1ln\u00ed m\u00e9dia, jejich\u017e prost\u0159ednictv\u00edm c\u00edl\u00ed kampa\u0148 na \u0161irokou div\u00e1ckou skupinu. Jednotliv\u00e9 kreativy s\u00a0nads\u00e1zkou ukazuj\u00ed, jak by zn\u00e1m\u00e9 filmy a seri\u00e1ly vypadaly, pokud by je tvo\u0159ila um\u011bl\u00e1 inteligence. Hraj\u00ed si s\u00a0t\u00e9matem detektiv\u016f bojuj\u00edc\u00edch s\u00a0\u010dasem, milenc\u016f, kte\u0159\u00ed vzplanuli l\u00e1skou, a r\u010den\u00edm \u201evz\u00edt nohy na ramena\u201c. Kampa\u0148 p\u0159ich\u00e1z\u00ed v\u00a0dob\u011b, kdy je um\u011bl\u00e1 inteligence jedn\u00edm z\u00a0p\u0159edn\u00edch t\u00e9mat ve\u0159ejn\u00e9 debaty a spekulac\u00ed o budoucnosti tvorby obsahu nejen ve filmov\u00e9m pr\u016fmyslu. Paramount Network se d\u00edky n\u00ed stav\u00ed do centra konverzace a posiluje vazbu s\u00a0div\u00e1ky.<\/p>\n<p>Za kampan\u00ed stoj\u00ed kreativn\u00ed agentura BeefBrothers, medi\u00e1ln\u00ed strategii pak p\u0159ipravila agentura Wavemaker. Produkce samotn\u00e9 se ujala agentura Silencio pod veden\u00edm producenta Karla Honsy a v\u00fdkonn\u00e9ho producenta Alexandra Sedl\u00e1\u010dka. Re\u017eie se chopil Adam Vopi\u010dka, hlavn\u00edm kameramanem byl Tom\u00e1\u0161 \u0160\u0165astn\u00fd.<\/p>\n<p>Zdroj: TZ<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televizn\u00ed kan\u00e1l Paramount Network si v\u00a0nov\u00e9 kampani hraje s\u00a0nads\u00e1zkou a vyz\u00fdv\u00e1 div\u00e1ky, aby sledovali jeho filmy a seri\u00e1ly d\u0159\u00edve, ne\u017e je za\u010dne to\u010dit um\u011bl\u00e1 inteligence. Neot\u0159el\u00fd koncept, za kter\u00fdm stoj\u00ed kreativn\u00ed agentura BeefBrothers, reaguje na rostouc\u00ed vliv um\u011bl\u00e9 inteligence v\u00a0z\u00e1bavn\u00edm pr\u016fmyslu a prol\u00edn\u00e1 se online prost\u0159ed\u00edm, v\u010detn\u011b soci\u00e1ln\u00edch s\u00edt\u00ed, televizn\u00edm vys\u00edl\u00e1n\u00edm i OOH. \u201eHledali jsme koncept, kter\u00fd by byl pou\u017eiteln\u00fd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-185","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"_links":{"self":[{"href":"https:\/\/hustor.handmade.net\/index.php?rest_route=\/wp\/v2\/posts\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hustor.handmade.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hustor.handmade.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hustor.handmade.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hustor.handmade.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185"}],"version-history":[{"count":0,"href":"https:\/\/hustor.handmade.net\/index.php?rest_route=\/wp\/v2\/posts\/185\/revisions"}],"wp:attachment":[{"href":"https:\/\/hustor.handmade.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hustor.handmade.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hustor.handmade.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}